5 rules for developing a name for a company or product:
- Resonate with the Audience. You need to precisely define the target audience you are aiming for with your name.
- Be Brief. Long names are hard to remember. You can use two words that rhyme well.
- Have a Clear Sound. No complex letter combinations. The name should be easy and clear to read and pronounce.
- Contain Meaning. This is highly desirable, although we know many successful brands with no reference to their business. If there’s no link to the theme, more money is spent on advertising (from experience).
- Uniqueness. It’s best if your name is as unique as possible.
Important addition:
- The name should not evoke negative associations.
- The higher the competition in the niche where you plan to open a business, the harder it is to come up with creative names.
- For example, fields like beauty salons or construction companies have long been known for the difficulty in finding a unique name.