Retraining course in the Czech Republic The Fundamentals of Business
from idea to business plan
Launch a profitable business in the Czech Republic in 3 months
With a review of your idea and financial model. A practical programme for anyone who wants to start or systematically grow their own business.
25,000 CZK · 121 hours live online · instalments available
4.9 ★★★★★ Google ratingWhat you will gain
From an idea to the numbers and a clear plan for launching or growing your business
Business idea and strategy
Validating your idea, positioning and choosing a business model
Financial model
Calculating revenue, costs, break-even point and profit
Legal basics
Understanding business forms, contracts and an entrepreneur’s obligations
Marketing and sales
Promotion channels, product presentation and selling to customers
Taxes and accounting
The basics of the tax system and financial discipline
Launch plan
A step-by-step plan for your business idea
Missed a lesson or want to go over something again? All lessons are recorded, so you can come back to them at any time.
Who the course is for
Aspiring entrepreneurs who can’t decide whether to swap employment for their own business and invest money in a new project
Those who want to turn a hobby into income and find out how much it can realistically earn
Business owners going through a crisis and rebuilding how their business works. We will show you how to increase profit and break out of constant cash shortages
After the course you will be able to use the tools you have learned to launch your own project, run a small business, plan a budget, work with partners and assess how profitable your idea is
Apply nowCourse lecturers
The course is taught by practitioners with experience in business, finance and management
Ing. Marianna Luzanová, Ph.D.
Compliance and the financial sector
She works in financial regulation, compliance and AML and trains specialists for regulated financial services.
Mgr. Bc. Daniel Václav Štěpánek, MBA
Financial regulation expert
He specialises in tax advisory, financial law and financial market law, and prepares participants for practical work with clients.
Bc. David Kunovjánek
Digital marketing
He specialises in automation, design and building marketing strategies.
Kateřina Novotná, MBA
Marketing
A hands-on specialist in digital marketing and web development.
Our lecturers combine theory with practical work experience
Course programme
121 teaching hours – from choosing a legal form and taxes through the financial model and marketing to processes, HR and the business plan
Legal form, taxes and finance
- Legal forms of business in the Czech Republic: OSVČ, s.r.o., a.s.
- Business taxes, VAT and excise duties
- Investment plan, costs and break-even point
Market analysis and marketing
- PEST, Porter’s five forces and SWOT
- Marketing mix, pricing and brand building
- Online marketing, social media and email marketing
Information systems and processes
- Invoicing, e-commerce, CRM and ERP systems
- Analytics tools for business
- Process management and the Business Model Canvas
People and the business plan
- Employment contracts, recruitment and onboarding
- Performance reviews, pay and motivation
- Writing and defending your own business plan
The programme is designed to give you a complete overview of all the key areas of running a business
Detailed course programmeHow the course works
Live online lessons in Czech, practical examples and support throughout the course
Live online lessons
Lessons run in real time with the lecturer, so you can ask questions and discuss specific examples.
Practical case studies
You will work with business case studies, company growth models, financial calculations and management decision-making.
Study materials
You will receive materials for revision, practical work and preparing your own business project.
Support throughout the course
Our team will help you with organisation, the schedule and access to study materials.
Teaching is practical and easy to follow – step by step, from a business idea to your own business plan
Apply nowThe mini-MBA course, the MBA and “Consulting as a Profession” have all been invaluable helpers and drivers in building my own business, whether it is a one-person business or a whole company and team. … I have been with UniMFA for over two years, and in that time my income has grown, I have registered as self-employed and I do what I love. … The lecturers don’t just teach from a textbook – they share the inside workings of business with us.
… If you are ready to work, listen and take action rather than just sit and say nothing works, the Business School will give you all the tools you need and support you not only during your studies but afterwards too. Here you will gain knowledge, connections, friends, clients and even investors.
Thanks to the Business School I gained not only knowledge I couldn’t have found on my own, but also many contacts and new friends. I recommend you to everyone – I don’t know of anything like you in the Czech Republic.
I can recommend the Business School 100%. Top-level professionals, excellent teaching and material that is easy to understand even for those just starting out, despite how complex the topics are. Thank you so much!
Thank you very much for the course. The information was presented very well – despite the large amount of material, it was all interesting and easy to follow. I really liked that any organisational questions were always resolved clearly. Thank you to the whole team for the training.
I have completed training in various areas. All the courses are informative, have an interesting teaching format and are based on the latest legislation. It is the best school for business. …
Selected reviews from the UniMFA Google profile. The course used to be called Business School (Школа бизнеса). Reviews are translated into English and longer texts are shortened.
Participants of our courses
People who have already completed our programmes
Course price
Everything you need to start a business in one course
The Fundamentals of Business
From idea to a finished business plan
What’s included
- Live online lessons with practising lecturers
- 10 modules – from legal form to business plan
- Nationally recognised retraining certificate
- Mini MBA diploma
- Lesson recordings for 12 months
Admission: secondary education
Final exam (min. 80%): test + business plan defence
Language of instruction: Czech
Payment methods:
The Labour Office may pay for the course
Retraining can be paid for by the Czech Labour Office (Úřad práce) – for jobseekers and employees, the self-employed and business owners. It is not an automatic right, though: in your application you need to show your motivation and explain how the course will help you – for example to find a job, start your own business or improve an existing one.
You submit an application describing your motivation – we will help you with it
The Labour Office assesses how the course will help you and decides within about 30 days
Once approved, the Labour Office pays for the course
The Labour Office currently provides funding only to a limited extent and decides on each application individually.
Ask a questionCourse dates
Choose a start date
None of the dates suit you? Write to us or call +420 774 057 609 – we will find a solution.
How to apply
The application is non-binding. Just fill in your name, phone and e-mail.
You fill in a non-binding application
It takes a minute. Sending it costs nothing.
We contact you within one working day
We answer your questions and agree on the start date.
We sign a contract
You pay a deposit or the full price. Instalments are also possible.
Apply for the course
Fill in the form and we will contact you within one working day.
Sending the application costs nothing and is non-binding. We will contact you within one working day, agree on the date and send you the contract.
We process personal data in accordance with our Privacy Policy (in Czech).
Prefer to call? +420 774 057 609 (Mon–Fri 9:00–17:00)
FAQ
Frequently asked questions
Answers to questions about the course, teaching and payment.
The course and your business
I don’t have a business idea. Can you help me decide?
Yes. At the start of the course we look at current business trends in Europe and around the world, show examples of different ideas and test business hypotheses. Around 40% of participants join without an idea and find their own during the course.
I already run a business, but it is making a loss. How can the course help?
In the course you will go through finances, costs, processes and the points where losses arise. Together with the lecturers you will find out where the business is losing money, which processes need optimising and which steps lead to sustainable profit.
Will the course be useful if I don’t live in Europe?
Yes. The programme covers skills and knowledge you can use in any country. Business rules differ, but the principles our teaching is built on are universal and apply in Europe, the CIS countries and other regions.
Teaching and the exam
What language is the course taught in?
The course is taught in Czech. If you are not sure whether your Czech is good enough, write to us and we will help you decide whether the course is right for you.
What education do I need?
The admission requirement is completed secondary education. You don’t need any business experience – the course takes you from an idea all the way to a finished business plan.
How does the teaching work?
Lessons run live online with the lecturer, so you can ask questions straight away and discuss specific examples. You work with case studies and financial calculations and build your own business plan step by step. You will find the schedule under Course dates.
What if I miss a lesson?
No problem. Lessons are recorded and the recordings are available for 12 months, so you can catch up whenever it suits you.
What does the final exam involve?
The exam has two parts: a one-hour written test and the defence of your business plan (10 minutes). You need at least 80% to pass. You work on your business plan throughout the course.
What certificate will I receive?
After passing the exam you will receive a retraining certificate recognised throughout the Czech Republic (MŠMT accreditation 22412/2025-6) and a Mini MBA diploma.
Price and payment
How can I pay? Can I pay in instalments?
You can pay by bank transfer, card, in cash or via Benefit Plus. Instalments are also possible – we will agree the terms with you individually.
Can the Labour Office pay for the course?
Yes, retraining can be paid for by the Czech Labour Office (Úřad práce) – for jobseekers and employees, the self-employed and business owners. It is not an automatic right, though: in your application you need to show your motivation and explain how the course will help you, for example to find a job or to start or grow your own business. The Labour Office currently provides funding only to a limited extent. We are happy to help you with the application.
Didn’t find an answer?
Call us on +420 774 057 609 (Mon–Fri 9:00–17:00) or leave your contact details in the application. We will get back to you within one working day.
The Fundamentals of Business
10 modules · 121 teaching hours · MŠMT accreditation 22412/2025-6
Market analysis and strategic planning
- Occupational health and safety briefing
- Legal forms of business in the Czech Republic
- Self-employed person (OSVČ): registration, liability, legal personality
- Limited liability company (s.r.o.): incorporation, statutory body, general meeting, liability, legal personality
- Joint-stock company (a.s.): incorporation, statutory body, general meeting, liability, legal personality
- Choosing a legal form based on your business goals
Tax and accounting aspects for entrepreneurs
- Main types of business taxes by legal form
- Comparing the tax burden of the self-employed and legal entities
- Value added tax from a business perspective
- Excise duties in business
Financial planning for entrepreneurs
- Initial investment and investment plan
- Revenue and costs vs. income and expenditure in business
- Fixed and variable, overhead and direct costs
- Break-even point
- Financial ratios: profitability, activity, debt, liquidity
- Cost of capital
Situational analysis of a business
- PEST analysis
- Competitor analysis (Porter’s five forces)
- SWOT analysis
- Situational analysis of three selected business plans
Marketing plan and marketing research
- Marketing mix
- Product and pricing policy
- Boston matrix
- Communication mix
- Brand building and brand management
- Corporate identity in marketing promotion
Online marketing
- Online marketing tools
- Social media for presentation and promotion
- Email marketing, telemarketing
- Other online promotion methods
Information systems in business
- Invoicing and financial management systems (Fakturoid, Vyfakturuj, etc.)
- E-commerce systems: Shopify, WooCommerce, etc.
- CRM systems (HubSpot, Zoho, etc.)
- ERP systems (Odoo, SAP Business One)
- Analytics tools for business
Business process management
- Business process management (BPM) – basic principles
- Definition and types of business processes
- Business Model Canvas
- Integrating business processes with information systems
Human resource management
- Employment law: types of employment contracts
- Recruitment: creating a job position
- Selecting and onboarding employees
- Employee training and performance appraisal
- Employee pay and motivation policy
Business plan
- Structure and required elements of a business plan
- Types of business plans for different users
- Writing a business plan for your own or a proposed project
- Defending the business plan
Final exam
A one-hour written test and the defence of your business plan (10 minutes). You need at least 80% to pass.
The application is non-binding – sending it costs nothing.
Apply now